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October Comic Book Sales- The Lenticular Lie

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James Dietrich says:

You know, you really have to consider these lenticular deals this way: Marvel is essentially asking comics shops to eat large portions of the month-to-month sales differences you're seeing here, in terms of unsold books, so they can exhibit fewer symptoms for a month. I don't believe there's an across-the-board magic wand Marvel can wave over its line and suddenly sales are up 30% in the bulk of titles. This is a direct result of "deals" that essentially cannibalize the market for temporary gains.

Jono 84 says:

Retailers are morons for falling into it. I wouldn't have ordered anything, especially when there is still old stuff on the shelf.

Trajan says:

Nerkish only gets a 15 minute "bro grace period."

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